Jacket Required announces series of talks tackling sustainability

By

Barbara Santamaria

Published
Jul 23, 2019

Jacket Required is opening its doors this Wednesday with hundreds of exhibitors and a new series of spotlight sessions named ‘Discussion Required’.

The contemporary menswear and streetwear exhibition said the new series will tackle key issues and developments in the industry, providing a platform for some of the industry’s leading brands who have re-engineered their products to ‘do less harm’ and embraced the power of data.

Cally Russell, CEO and co-founder of Mallzee Insights -- the trade fair’s data partner -- will share insights into which products customers love and how consumer preferences vary by location and demographic in the first of the three talks on Wednesday.

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She will be followed by a panel talk focusing on sustainability where Fredrik Ekstrom, creative director of Tretorn; Anabel Dueñas, head of design and production at Lefrik; and Adrian Gunn-Wilson, sales and marketing director at Howies will talk about the need to offer sustainable and ethical products.

Finally, visitors will get advice on how to ensure sustainability in a session led by Zak Avery of Ethically Woven with Scott Fraser Simpson, founder of Scott Fraser Collection; Toby Davies, founder of Nima; and Oliver Powe, business development manager of Favour Up, who are  looking at being sustainable in a range of new ways. 

Discussion Required is one of several initiatives being presented at Jacket Required’s upcoming event on 24-25 July. The show will be held in East London’s Old Truman Brewery and is expected to attract thousands of buyers from independent retailers, department stores, online retailers and multiple retailers.