×
2 675
Fashion Jobs
JOHN LEWIS
Loss Prevention Partner
Permanent · CHELMSFORD
BOOHOO GROUP
Senior Commercial Finance Analyst
Permanent · MANCHESTER
BOOHOOMAN
Senior Marketing Manager
Permanent · MANCHESTER
BOOHOO
Paid Search Manager
Permanent · MANCHESTER
DEBENHAMS
Marketplace Business Development Manager
Permanent · LONDON
DEBENHAMS
Marketplace Account Manager
Permanent · LONDON
DEBENHAMS
Marketplace Business Development Assistant
Permanent · LONDON
REISS
Buying Admin Assistant - Graduate Opportunity
Permanent · LONDON
HOMESENSE
Loss Prevention Officer - Full Time Tkmaxx/Homsesense Basingstoke
Permanent · Basingstoke
VIVIENNE WESTWOOD
Warehouse Operative
Permanent ·
VIVIENNE WESTWOOD
Legal Counsel
Permanent · LONDON
VIVIENNE WESTWOOD
Buying Admin Assistant
Permanent · LONDON
ESTEE LAUDER
Tom Ford - Assistant Business Manager - Selfridges, London - 37.5 Hours - Full Time, Permanent
Permanent · London
ESTEE LAUDER
The Estee Lauder Companies - Learning And Development Assistant Manager
Permanent · London
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
Warehouse Area Manager
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
HEAD OFFICE
Head Chef Food Production – Victoria Head Office
Permanent · LONDON
BOOHOO
Usa SEO Assistant - Boohoo
Permanent · MANCHESTER
DOROTHY PERKINS
Paid Search Assistant
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · LIVERPOOL
BOOHOO GROUP
Warehouse Shift Manager - Twilight Shift
Permanent · WELLINGBOROUGH
Ads
Published
Jan 22, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Jack & Jones biggest launch yet as womenswear debuts for AW21

Published
Jan 22, 2021

Danish fashion giant Bestseller has announced what it says is its “biggest venture yet” with the planned October debut of JJXX — a new offer for young women as part of the Jack & Jones brand.


Jack & Jones is launching womenswear with JJXX to debut this autumn - Bestseller


The company said that “after 30 years of guys, it’s finally time for the girls” as it leverages Jack & Jones’ three decades of “denim expertise and know-how” to launch an “international jeans brand with focus on all the good quality essentials that any young woman can’t live without – as well as the key must-have trends that add a little extra”.

Claiming it’s not “your average fashion brand”, the company said it will have a “never out of stock and never out of style mindset” as it delivers  “those go-to items that a girl can rely on and return to, day after day”.

The collection will be available online and in stores across Europe, with the first line set to drop in October 2021.

Perhaps the biggest surprise from this announcement is that the company hasn't moved the Jack & Jones label into womenswear earlier than this. Bestseller has plenty of womenswear expertise through labels such as Vero Moda, Vila, Only, Object and others and has shown itself very adept at exploiting women's fashion trends.

It has also shown how it can continue to generate profits even in tough conditions. The company remained profitable in its 2019/20 financial year, despite the pandemic, and while profits were lower, it managed to avoid a first-ever annual loss.

The launch of JJXX helps explain news last autumn that the company was recruiting new staff. Bestseller employs around 17,000 people globally with 3,300 of them being based in Denmark.

As for the aesthetics of the new line, we don't know exactly what it will be like yet, although we must assume that there will be a strong sustainability element. This is something the company has pushed heavily in recent periods, particularly for its denim.

Copyright © 2022 FashionNetwork.com All rights reserved.