Jack Wolfskin opens Liverpool One store

German outdoor clothing and equipment brand Jack Wolfskin has launched its newest UK store in Liverpool One.

The 3,000 sq ft store on Paradise Street houses the full Jack Wolfskin range of functional and hard wearing clothing and accessories for men and women.

The opening of the store coincides with the launch of a new brand campaign by Jack Wolfskin using the new hashtag slogan #MakeYourLifeUnfortgettable. As well as being implemented across a range of media, including a new television commercial, the campaign is the inspiration for the design of the new Liverpool ONE store.

Commenting on the opening, Miles Dunnett from Grosvenor Europe said: “The launch of Jack Wolfskin is another great milestone on Paradise Street as more and more leading brands join what is one of the strongest retail line-ups in the UK.”

Jack Wolfskin has over standalone 8 stores in the UK in cities such as London, Leeds and Birmingham. The German retailer is known for its colourful jackets, which offer protection against cold and wind through layering systems.

Jack Wolfskin opens Liverpool One store

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