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Published
Aug 18, 2010
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Jack Wolfskin becomes Liverpool and Fulham FC sponsor

Published
Aug 18, 2010

Jack Wolfskin, that was reported to be up for sale on Monday seems to be continuing its growth abroad. The German brand, specialising in outdoor sports, has signed a sponsorship contract with two prestigious English football clubs. It will be a sponsor for 3 years at Liverpool FC and at Fulham FC for two years.

Jack Wolfskin
Jack Wolfskin

The announcement comes almost at the same time as the brand searches for a new owner. With limited assets, the SME is on the look out for a sports giant, such as the likes of its fellow affiliate Adidas. Jack Wolfskin is now operating in a larger potential market than before. Great Britain is also one of its priority export industries.

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