Jack Wills opens new Lexicon store

Jack Wills will be the latest brand to join The Lexicon in Bracknell when it opens a new store on Thursday.

Jack Wills

Located on the Avenue, the store will be the 12th site Jack Wills opens this year, following a number of high-profile openings including those in Sylt, Germany – a first in mainland Europe – and in Gatwick’s North Terminal earlier this year. 

The British brand has been in expansion mode since its co-founder Peter Williams returned to the business in 2015, having stepped away in 2012. In addition to launching its first store in Germany, the brand has opened new stores in key locations across the UK, and reshuffled it senior management team with a series of hires.

The new store will join Cath Kidston, Fat Face, Joules and H&M at The Lexicon and offer a range of men’s and women’s clothing as well as accessories, fragrance and gifts.

CEO Peter Williams said: “We are delighted to be opening our latest store in Bracknell, our third store in Berkshire following our long-standing store in Eton and more recently Newbury. Our new store perfectly exemplifies our dedication to British heritage and superior quality.”

The youth brand, founded in 1999, has over 90 stores across the globe, including locations in the UK, US, Hong Kong, Singapore and the Middle East.

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