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Published
Apr 28, 2022
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Jace Tyrrell to leave West End post to take similar role in Sydney

Published
Apr 28, 2022

One of London retail’s key representatives is returning to his native Australia with news that New West End Company (NWEC) CEO Jace Tyrrell is set to step down after six years at the helm of the central London Business Improvement District (BID).

Image: Heart of London Business Alliance



He’ll join The New Sydney Waterfront Company, Australia’s first BID, as its new CEO from October.

And ahead of his exit, he again called on the UK government to make simple legislative changes to support Britain’s shopping and leisure centre on its road to recovery.

In Sydney, Tyrrell will be looking to replicate his achievements in London’s premier shopping district and commercial hub in his new role at Sydney’s Western Harbour Precinct that spans 7km of waterfront and aims to become a world-leading destination.

In London, Tyrrell has been a big part of many developments in recent years such as the multimillion-pound upgrades of Bond Street and Hanover Square Gardens, as well as the £5 billion injection of capital coming in the next few years. He also led the team that steered the world-famous district through the pandemic and its challenges over the past few years. 

As mentioned, ahead of the Queen’s speech next month, he wants the UK government to make legislative changes that will benefit West End customers and businesses as the recovery gets under way. 

He said the business rates system needs to be overhauled, the Electronic Visa Waiver Scheme for visitors from the Gulf States should be simplified, the decision to abolish tax-free shopping in the UK must be revised and Sunday trading hours need to be looked at again in the West End.

Tyrrell said: “Sydney’s Western Harbour is one of Australia’s most loved areas, with a huge scope to re-assert itself as a leading global retail, leisure, commercial and cultural powerhouse.

Coupled with this excitement of returning down under are very fond memories and great successes achieved with the board and team at New West End Company. London’s West End has evolved in recent years — despite the upheaval of a pandemic — and is set to transform into a district filled with innovative new brands, experiences and streetscape that really cater to the modern local and global customer.

“But, if the West End is to achieve this, the government must act now and make the necessary changes to facilitate our recovery and the one in eight London jobs that our area supports.”

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