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Translated by
Nicola Mira
Published
Jan 26, 2020
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Italian menswear show calendar pushed back by few days in January 2021

Translated by
Nicola Mira
Published
Jan 26, 2020

In a joint press release, Pitti Immagine and CNMI, the Italian Fashion Chamber, have announced the calendar of the 2021 winter menswear shows in Italy. Compared to this year, the dates of the Pitti Uomo show in Florence and of the Milan Fashion Week Men’s have been pushed back by a few days.


Gucci - Fall/Winter 2020 - Menswear – Milan - © PixelFormula

 
Pitti Uomo 99 is in fact scheduled from January 12 to 15 2021, and the Milan Fashion Week Men’s from January 16 to 19.
 
The new calendar is likely to please industry professionals. This year, many Pitti Uomo exhibitors complained about the event’s early start, on January 7, too close to the end of the Christmas vacation and coinciding with the start of the end-of-season sales period. The new dates are also likely to have an effect on the presence of buyers and dealers at the shows.

“I believe that the dates chosen for the men's fashion weeks in 2021 will enable [the events] to consolidate and improve the positive results recorded in recent seasons, allowing Florence and Milan once again to play a central role in the international menswear calendar,” said Carlo Capasa, president of CNMI.
 
“Together, Milan and Florence promote the Italian fashion industry’s major labels and leading companies, but they also have a duty to represent the interests of the top buyers of high-quality fashion, who find a significant number of their important clients at our events. We will continue to monitor the evolution of the international distribution sector in order to offer increasingly advanced, sophisticated services,” said Claudio Marenzi, president of show organiser Pitti Immagine.
 
The press release also gave the dates of the events’ summer 2021 sessions: from June 15 to 18 for Pitti Uomo and June 19 to 22 for the Milan Fashion Week.

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