×
3 585
Fashion Jobs
FRASERS GROUP
Information Security Governance Analyst
Permanent · SHIREBROOK
L'OREAL GROUP
l'Oreal Luxe Multibrand Retail Account Manager
Permanent · London
COTY
National Account Manager
Permanent · London
TK MAXX
Loss Prevention Officer-tk Maxx High Street Kensington-Full Time
Permanent · London
HARRODS
Uniformed Security Officer - Thatcham Distribution Centre
Permanent · THATCHAM
HARRODS
Senior CRM Retention Executive
Permanent · LONDON
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
SELFRIDGES
HR Administrator (Part-Time)
Permanent · ENDERBY
SELFRIDGES
Digital Personal Shopping Content Manager
Permanent · LONDON
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · POOLE
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent ·
ZARA
Zara High Wycombe - General Manager
Permanent · HIGH WYCOMBE
HEAD OFFICE
Senior Finance Analyst, Commercial Finance
Permanent · BRACKNELL
JOHN LEWIS
Section Manager Stock And Inventory – Nights
Permanent · BLETCHLEY
HOUSE OF FRASER
Loss Prevention Supervisor - House of Fraser
Permanent · READING
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · CAMBRIDGE
BERSHKA
New Position - Bershka Operations Manager - Stratford
Permanent · LONDON
AVON
Internal Audit Manager Natura &CO
Permanent · LONDON
COTY
Trade Marketing Manager
Permanent · London
JOHN LEWIS
Section Manager Customer Delivery Hub
Permanent · LONDON
FLANNELS
Beauty Brand Manager – Pat Mcgrath Labs
Permanent · ROTHERHAM
CLAUDIE PIERLOT UK
Stock Contoller - Permanent - Selfirdges London
Permanent · LONDON
Published
May 17, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Is Longchamp dropping Alexa Chung as brand ambassador?

Published
May 17, 2017

British fashion icon, television presenter and now designer Alexa Chung is being reportedly axed as a Longchamp brand ambassador for lending her name to “countless brands”.


Alexa Chung has worked with the luxury brand for over three years - Алекса Чанг - лицо новой рекламной кампании Longchamp


Chung, who has worked with the French luxury brand for over three years, has collaborated in recent years with Mulberry, Marks & Spencer, Pepe Jeans, AG Jeans, L'Oreal, Madewell, Superga and Nails Inc. She is also currently working on her own fashion label which is expected to launch later this month.

A senior source from Longchamp told the Standard:  “Up and down the high street you can see that Alexa has lent her name to countless brands.”

“We’ve swapped. We’re going back to a real model. Authenticity is key and we think it adds more. Having a model seemed to make more sense.”

A spokesperson for Chung confirmed the decision to the newspaper, saying: “Alexa and Longchamp have enjoyed seven successful seasons together and mutually agree to move on for AW17. Alexa is focused on the much anticipated launch of her own brand Alexachung which launches on May 30.” 

The three-time winner of the British Fashion Award's Icon of the Year was also rumoured to be parting ways with M&S in February, however the British retailer denied the claims. Chung was brought in by M&S to curate two collections based on archive pieces.

Copyright © 2023 FashionNetwork.com All rights reserved.