Irish retailer DV8 in expansion push

By

Barbara Santamaria

Published
Jun 7, 2018

Irish multi-brand retailer DV8 plans to invest £1.5 million in warehousing, technology and talent over the next two years as part of an expansion push.

The independent brand, which trades from 42 stores across Ireland, has recently made a deal with e-commerce company Export Technologies to move its online operation to a bespoke platform.

The move to Export Technologies’ IRP platform has helped the company see a 50% uplift in online sales and reach new global markets, according to The Irish News. Its top selling regions include Australia and the United States.

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"We made the move to IRP to create a more streamlined link between our bricks and mortar stores and online offering. We also have a massive international opportunity and the IRP platform is helping us reach global markets,” said Neville McDowell.

DV8 targets customers aged 18-40 years with a selection of affordable and trend-led clothing, footwear and accessories from top brands including Superdry, Jack Wills, Vero Moda and Converse.

It opened its first store in 1994, and since then expanded into a national chain with a flagship in Belfast.