×
4 393
Fashion Jobs
DR. MARTENS
Merchandising Manager, Korea
Permanent ·
DR. MARTENS
Corporate Talent Acquisition Manager
Permanent · SHIBUYA CITY
STELLA MCCARTNEY
Studio Coordinator
Permanent · LONDON
HARVEY NICHOLS KNIGHTSBRIDGE
Collect in Store Consultant
Permanent · LONDON
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · CARDIFF
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · NEWCASTLE UPON TYNE
FRASERS GROUP
Senior Digital Trading Manager
Permanent · SHIREBROOK
FRASERS GROUP
Senior Digital Trading Manager
Permanent · STRETFORD
HUGO BOSS UK LTD.
Head of Transport And Customs
Permanent · LONDON
CLARKS
HR Business Partner - Distribution & Corporate
Permanent ·
NEW LOOK
Sales Manager
Permanent · ABERDEEN
PRIMARK
Project Manager
Permanent · ISLIP
SCHUH
Head of Central Merchandising
Permanent · BATHGATE
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Meadowhall
Permanent · Sheffield
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Brand Representative, George Street
Permanent · Edinburgh
HOMESENSE
20066- tk Maxx Homesense Greenwich / Thurrock Security Loss Prevention Advisor Full Time 37.5 Hrs
Permanent · London
COTY
Pan eu Senior Key Account Manager
Permanent · London
DR. MARTENS
Finance Accounting Manager, Korea
Permanent ·
VIVIENNE WESTWOOD
Accounts Payable Assistant
Permanent · LONDON
MULBERRY
Warehouse Administrator
Permanent · SHEPTON MALLET
FRASERS GROUP
PR Manager - Flannels
Permanent · LONDON
EVERLAST GYMS
General Manager - Everlast Gyms
Permanent · EPSOM
Ads
Published
Mar 7, 2023
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Intimissimi names Jennifer Lopez as global brand ambassador

Published
Mar 7, 2023

Italian lingerie and intimate apparel brand Intimissimi announced on Monday international icon Jennifer Lopez as its new global brand ambassador. 

Intimissimi names Jennifer Lopez as global brand ambassador. - Intimissimi


In this role, Lopez brings a strong and modern sexiness to the brand to help communicate their core values. The partnership, first announced in September, kicks off with the spring/summer 2023 campaign, which aims to celebrates women and empower them to feel confident and valued through everything they do.

The campaign, executed by creative director, Riccardo Ruini, captures the vibrant Italian summer using cinematic imagery to transform the colors of Positano. The collection spans hues of fuchsia representing the bougainvillea, orange for the glowing sun and turquoise symbolizing the Mediterranean Sea.

Directed by Gia Coppola and photographed by Chris Colls, it showcases a day in the life of Lopez, who is relaxed, playful, as she sips on coffee, and sings to herself the song, II Cielo in una stanza.

“When looking for a brand partner who embodies the spirit of all our iconic customers, we immediately looked to Jennifer Lopez. We want women to live the most fulfilling life and feel empowered every day,” said Matteo Veronesi, chief executive officer of Intimissimi. 

Lopez said she discovered Intimissimi just last year, while traveling to Italy, marking a major breakthrough for the brand's development in the United States. 

“I love Italy - the people, the fashion, the culture, the food and the storied history. When I discovered Intimissimi, I was immediately drawn to their precious silks, romantic lace, beautiful cuts, flattering fits and intricate designs,” said Lopez. “I’m proud to be an Intimissimi woman and honored that they view me as someone who emulates their own qualities of confident, lively and strong.”

Copyright © 2023 FashionNetwork.com All rights reserved.