International Fashion Showcase prepares to open doors
The biennial International Fashion Showcase is debuting its new format with 16 emerging designers on 11 February at Somerset House in London.
Unlike previous seasons, when hundreds of creatives from nearly 30 countries participated in the exhibition, the 2019 event will focus on a select number of international designers to offer them more support and opportunities.
Sixteen fashion designers from Bangladesh, Brazil, Canada, Colombia, India, Georgia, Italy, Kenya, Lebanon, Lithuania, Netherlands, Rwanda, South Africa, Sri Lanka, Uruguay and Vietnam will showcase a series of installations that represent their respective country and explore topics such as politics, sustainability and heritage as part of the fashion exhibition.
“As vast, daunting and digitally-driven as the fashion industry can be, the most vital, exciting ideas often originate from self-expression and personal relationships. This year, by inviting the 16 emerging designers to London for a summer residency, the International Fashion Showcase took the principle of fostering personal exchange and interaction to the next level,” said Sarah Mower, BFC ambassador for emerging talent.
“The results of the experience were unexpectedly electric for all involved. Put simply, the knowledge, eye-opening conversations and creative energy sparked in all directions across the group.”
The group of designers will be also supported through a bespoke online programme, developed by the London College of Fashion, to provide further insights into the development of a business with content on branding, sales, production and sustainability.
An award will be presented to one of the designers during London Fashion Week.
The showcase is a a partnership between the British Council, British Fashion Council, London College of Fashion, UAL and Somerset House.
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