×
2 602
Fashion Jobs
SHISEIDO
Nars Account Manager - Harvey Nichols London (37.5 Hours)
Permanent · London
ESTEE LAUDER
Clinique - Consultant - m&s Newcastle - 15 Hours - Part Time, Permanent
Permanent · Newcastle upon Tyne
ESTEE LAUDER
jo Malone London - Marketing And Consumer Engagement Director
Permanent · London
AESOP
Retail Consultant | Part-Time, Permanent | Aesop Selfridges Exchange Square, Manchester
Permanent · Central
BOOHOO
Print Sales Account Manager
Permanent · MANCHESTER
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Mac Cosmetics - Business Manager - Mac Stratford2, London - 37.5 Hours / Week - Full Time, Permanent
Permanent · London
HARRODS
Brand Manager
Permanent · LAKESIDE
HARRODS
Uniformed Security Officer
Permanent · LONDON
VF INTERNATIONAL
Senior Distribution Systems Specialist
Permanent · COALVILLE
ESTEE LAUDER
Bobbi Brown, la Mer And Darphin - CRM & Insights Assistant
Permanent · London
HARRODS
Food Supply Manager
Permanent · LONDON
JOHN LEWIS
Loss Prevention Partner
Permanent · CAMBRIDGE
HEAD OFFICE
Cyber Security Lead – Incident Response
Permanent · BRACKNELL
HEAD OFFICE
Delivery & Operations Manager
Permanent · BRACKNELL
BOOHOO GROUP
Product Manager
Permanent · MANCHESTER
DEBENHAMS
CRM Executive
Permanent · LONDON
PRETTYLITTLETHING
Business Analyst
Permanent · MANCHESTER
PRETTYLITTLETHING
Buying Admin Assistant
Permanent · MANCHESTER
BOOHOO GROUP
Warehouse Operative - pm Shift
Permanent · WELLINGBOROUGH
BOOHOO GROUP
Product Insights Manager
Permanent · MANCHESTER
BOOHOO GROUP
Technical Delivery Manager
Permanent · MANCHESTER
Ads
Published
Jan 27, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Instagram offers advice to beauty and fashion brands

Published
Jan 27, 2019

For the first time on Thursday 24 January, Instagram organised a master class in Paris for fashion and beauty brands. The event brought together more than 300 players from these sectors, who spent three and a half hours listening to advice from Eva Chen, an influencer with more than 1 million followers on Instagram, who also happens to be the social network's first head of fashion partnerships. 


Eva Chen (far left) - FashionNetwork.com


"The first reason that we organised this event was to respond to a real demand from brands who want to know how to improve their strategy on Instagram and how to have access to all our tools. We took advantage of the fact that Eva Chen, who's a specialist in fashion, and her teams are in Paris to put something together. We're a small team and we don't always have the time to reply to each brand individually," explained  Julie Pellet, who leads Instagram's brand development in southern Europe.

Although a similar meeting dedicated to fashion was organised by Instagram last December, this was the first event of its kind in France and the social network invited more than 300 brands to attend: from young labels like Patine, Make My Lemonade and Aime Skincare, the brand recently co-founded by Mathilde Lacombe, to established luxury labels such as Dior and Louis Vuitton


Instagram's fashion and beauty master class was attended by over 300 brands - FashionNetwork.com


At the heart of the questions posed by the various brands was one major concern: how to gain visibility on such a crowded network? Creating exclusive content, employing more specific hashtags and using Instagram's video tool were just some of the suggestions given by Eva Chen. 

"Visibility is crucial, especially for small and mid-sized companies, but it's not the only objective for brands, who also want to know how to generate sales through Instagram," continued Pellet. In March 2018, Instagram launched Instagram Shopping in France, a tool which facilitates purchases by allowing users to discover additional information about products. The social network has plans to continue tweaking and improving the function over time. La Redoute, one of the beta testers for Shopping, has reportedly seen 45,000 extra visits to it's e-commerce site thanks to the Instagram tool. 

Copyright © 2022 FashionNetwork.com All rights reserved.