Insert Coin launches new Pokémon collection with London pop-up
Insert Coin, the videogame apparel company that describes its clothes as "gamer gear you’ll be proud to wear", has previously created collections for games including Metal Gear Solid, Sonic the Hedgehog, Hotline Miami, Assassin’s Creed, Destiny and Uncharted.
It's latest collection is nothing if not timely: a Pokémon collection, the gaming phenomenon that has swept the world this summer after the launch of Pokémon Go. The clothing range will launch at a special ‘Pokémon X Insert Coin’ pop up shop from 25 – 30 August at London’s Old Truman Brewery.
It will "bring together Pokémon’s twenty-year heritage and Insert Coin’s industry-leading reputation of creating stylish designer gamer-wear," the company said. The collection designs will be limited at the store and sold on a first-come first-served basis, and the store will also have some memorabilia from Pokémon’s 20-year history. After the pop-up closes, the collection will be available online later this year.
"As huge fans of the Pokémon universe, we are very excited to be working on such an epic project – and we can’t wait to show you the first designs," Insert Coin said.
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