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May 28, 2015
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Inès de la Fressange opens Parisian store

By
AFP-Relaxnews
Published
May 28, 2015

French fashion icon Inès de la Fressange is making a retail comeback with a new Parisian boutique.

The designer, muse, perfumer and author of the book "Parisian Chic" is opening up a 2,150-square-foot store this week and is planning to sell her own branded products and ready-to-wear fashion line in addition to a curated selection of items, Women's Wear Daily (WWD) reports.

Inès de la Fressange Paris.


The aristocrat's products include everything from shoes, jewelry and accessories to stationery, but the collection will be propped up by an eclectic collection of items ranging from bicycles to ceramics and soap dispensers in the style of a fashionable bazaar.

The store will cater for all budgets, with the cheapest item coming in at €1. "I wanted a place where you could find things at every price point, either for yourself or to gift," de la Fressange told WWD. She is reportedly aiming to cultivate a family ambiance in the store, centered around a "handcrafted aspect."

Located in the city's chic Left Bank area, the boutique is located in a former bronze foundry that boasts original features such as a glass roof and cabinets from the Napoleon III era. There is also an in-store workshop where the design team creates the prototypes for the brand's ready-to-wear collection, injecting the brand's clean aesthetic with a shot of Parisian chic.

The brand Inès de la Fressange Paris relaunched in 2013, marking the star's second foray into the retail world following the closure of her first store 16 years ago. The muse also launched a capsule collection with Japanese brand Uniqlo last year. Inès de la Fressange is also the face of L'Oréal Paris and a global ambassador for shoe designer Roger Vivier.

Inès de la Fressange Paris will be open from May 28.
 

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