×
4 665
Fashion Jobs
NASTY GAL
Head of Merchandising
Permanent · LONDON
BROWNS
Loss Prevention Officer
Permanent · LONDON
PRIMARK
Project Manager - Infrastructure
Permanent · READING
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Liverpool One
Permanent · Liverpool
RALPH LAUREN
Sales/Design Professional
Permanent · London
TIFFANY & CO
Operations Coordinator - Old Bond Street
Permanent · London
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Southgate (UK)
Permanent · Bath
HOLLISTER CO. STORES
Hollister CO. - Brand Representative, Churchill Square
Permanent · Brighton and Hove
COTY
Business Manager - Gucci
Permanent · London
COTY
Account Manager - Fragrance
Permanent · London
COTY
Campaign Art Director Max Factor
Permanent · London
COTY
Campaign Art Director Rimmel
Permanent · London
L'OREAL GROUP
Digital Manager - Professional Products Division
Permanent · London
L'OREAL GROUP
Prada Assistant Business Manager, 1.0, Selfridges London
Permanent · London
EVERLAST GYMS
General Manager - Everlast Fitness
Permanent · SOUTHPORT
EVERLAST GYMS
General Assistant - Everlast Fitness
Permanent · INVERNESS
FRASERS GROUP
Warehouse Supervisor (Evening Shift)
Permanent · SHEFFIELD
BOOHOO GROUP
1st Line Analyst
Permanent · SHEFFIELD
HARVEY NICHOLS
Brand Consultant - Moncler
Permanent · EDINBURGH
BOOHOO GROUP
Procurement Manager (Marketing)
Permanent · MANCHESTER
SUPERDRY
Retail Marketing Executive
Permanent · CHELTENHAM
ABERCROMBIE AND FITCH CO.
Wholesale, Associate Account Executive, Emea
Permanent · London
Ads
Translated by
Roberta HERRERA
Published
Dec 6, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Inditex launches detergent designed to reduce microfibre release

Translated by
Roberta HERRERA
Published
Dec 6, 2022

Inditex is taking a step forward in terms of sustainable innovations for the textile industry. Through its homeware and decor brand, Zara Home, the Spanish fashion group based in Arteixo, A Coruña, has introduced a detergent that reduces microfibre release during washing by up to 80%. Already available online and in Zara Home stores, the 750 ml detergent retails at a price of 7.99 euros. 


The product is available in a 750 ml format - Inditex


According to the company, the innovative solution was developed by Inditex together with BASF Home Care and I&I Solutions in Spain and Germany. The detergent reduces microfibre release by up to 80%, depending on fabric type and washing conditions, as shown by test results from different independent research institutions.

Results have shown that the detergent is "particularly suitable" for washing at low temperatures, thus helping to reduce customers' energy consumption by lowering the washing temperature from 40°C to 20°C. The product is made up of 73% natural ingredients and is suitable for washing clothes by machine, as well as by hand.

In order to enhance the solution's positive impact, the formula can also be adjusted to allow other detergent manufacturers to make wider use of the technology.

"Innovation and collaboration are key to facing the challenges of the textile industry. That is why at Inditex we strive to be more creative and efficient by driving innovative new technologies," said Inditex's chief sustainability officer, Javier Losada. "This project with BASF is a good example of this approach as it shows the effectiveness of cross-industry collaboration and goes one step further as the solution can be adjusted to extend the use of this technology in the industry," he added.

Sören Hildebrandt, senior vice president of Home Care, I&I and Industrial Formulators at BASF, said that "with the jointly developed laundry detergent, we are supporting the textile industry on its sustainability path and allowing consumers to improve their own environmental footprint."

The Care Chemicals division of the BASF Group is a global supplier to the cosmetics, detergents and cleaners industry. With more than 110,000 employees, the conglomerate boasts a broad portfolio: chemicals, materials, surface technologies, nutrition and care, as well as agricultural solutions. The turnover of the company, which is listed on the Frankfurt Stock Exchange, amounted to 59 billion euros in 2020.

The Inditex group, for its part, is currently implementing several sustainable initiatives as it is committed to achieving climate neutrality by 2040. The homeware and decor retailer Zara Home is one of the seven brands with which the company chaired by Marta Ortega operates internationally. Today, the brand is present in 60 different markets with more than 500 stores worldwide.

In the first half of the current financial year, the Spanish group increased its profit by 41% to 1.79 billion euros. In addition, turnover grew by 25% at constant exchange rates to 14.8 billion euros.

Copyright © 2023 FashionNetwork.com All rights reserved.