India's Maison Ava opens curated kidswear space in Harrods

By

Nigel TAYLOR

Published
Mar 13, 2023

Luxury kidswear label Maison Ava has opened a space inside the luxury Harrods department store in Knightsbridge.

Marking its London debut, while also becoming the first ever Indian origin kidswear brand to feature in the premium store, Maison Ava takes its place within the Mini Super Brands area on the store’s fourth floor, featuring selected pieces for boys and girls aged 2-14 years.

The edit, which has been exclusively curated for Harrods, “arrives ahead of the busy party season and Eid”, and Maison Ava’s pieces “will ensure that children are perfectly dressed for life’s most precious occasions”.

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It’s a good fit for a luxury emporium that’s hugely popular with both and Uk and international shoppers. Each Maison Ava piece is handmade by its atelier of expert designers and embroiderers.

And each piece in the company’s offer has been “strategically designed so children can move with ease in clothes they will love to wear”.

Founder and creative director Viranica Manchu said she’s been a long-time Harrods customer and being stocked there was a business goal of hers.

The label, which showed at Patti Bimbo last month, has also recently opened inside Harvey Nichols, not in London, but in Doha, inside the Festival City Mall.