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In The Style deepens Asda tie-up

today Oct 8, 2019
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In The Style and Asda are strengthening their distribution partnership with the unveiling of a limited number of dual branded lorries.

Founder and CEO Adam Frisby presents the new Asda/In The Style lorry - In The Style

The fashion e-tailer and supermarket chain have been working together for over a year, offering fashion shoppers collections and returns in Asda stores across the country.

Launching this week, the branded lorries will join the supermarket’s current fleet, delivering both food and fashion across the country.

For In The Style, the lorries represent an opportunity to get a marketing boost and build brand awareness in the offline realm.

The Manchester-based fashion site was set up by entrepreneur Adam Frisby in 2013, and works with high-profile television celebrities to promote its collections on social media.

Adam Frisby, founder and CEO commented on the latest announcement: “It was a proud moment when Asda approached us with the prospect of branding up a lorry with our logo, it just goes to show how much they value us and I can definitely say that the feeling is mutual!"

To celebrate the expanded partnership, In The Style will be offering all UK customers Asda next day click and collect for just 99p on Wednesday 9 October.

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