In The Style adds to top team with Chief Digital Officer appointment

By

Nigel TAYLOR

Published
Feb 11, 2021

 In The Style is strengthening its digital prowess. The fast-growing e-commerce womenswear fashion brand has appointed John Allen chief technology officer and chief digital officer.

With 20 years’ experience in customer-facing technology and digital leadership roles, he joins from sustainable fashion brand Nobody’s Child where he was chief executive. Previously, he was chief technology officer at Missguided and has also held technology-focused roles at ASOS and M&M Direct.
 
Allen will be responsible for In The Style’s ongoing digital & technological differentiation including the continued development of the highly successful, proprietary In The Style app, the retailer said.

Adam Frisby, CEO of In The Style, said: "His expertise and experience as a proven leader in digital businesses will be invaluable over the next phases of In The Style’s exciting, long-term development”.
 
Allen added: “In The Style… is a business I have long admired for its differentiated collaboration model and strong brand values. The business’s journey to date has been impressive to say the least and I’m looking forward to contributing to its further expansion through implementing and scaling an industry-leading digital proposition”.