×
472
Fashion Jobs
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
TOO FACED
Business Manager - Cork Half Moon st., UK
Permanent ·
TOO FACED
Business Manager - Chester City Centre, UK
Permanent ·

Ikea to explore the role of scent in the home with perfume house Byredo

Published
today Jun 12, 2017
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Ikea has revealed a collaboration with Swedish perfume house Byredo that will look beyond scented candles and will create “a democratic approach to smell”.


Byredo founder Ben Gorham - Ikea


Launching in 2019, the collaboration will see the Swedish furniture retailer and the fragrance brand join forces to explore new ways of bringing scent into the home.

“At Ikea we are curious about the senses and the importance they play for people to feel at home. We know that scents can help us create a feeling of safety and intimacy, but what does home smell like? And how can smell be communicated beyond scented candles? Collaborating with one of the best in the world, Ben Gorham at Byredo gives us the opportunity to explore this further”, says Marcus Engman, Design Manager at IKEA Range and Supply.

Founded by art-school graduate Ben Gorham, Byredo is the perfect brand to embark on this journey with. Creative and immersive, the label merges Gorham’s curiosity about the possibilities tied to smell with an understated approach. The label was founded in 2006 after a chance encounter with a perfumer and has since then made a name for itself in the world of people and home fragrances.

“We live in a very aesthetic world. Design is more accessible than ever, we learn as children about the names of colours, shapes, how to count, how to read. You learn about apparel and furniture, we use the internet every day which is endless in terms of altering our visual perception. I feel people just don’t reflect enough when it comes to scent, but smell is a very relevant part of our life and also the home. To collaborate on this idea of “invisible design” with Ikea, getting people to think about smell is very exciting. I enjoy their openness to new ideas and the experimental nature of what we’re doing”, says Byredo’s Gorham.

Fans of the brand will have to wait until 2019 to know all the details of the limited edition collection, but Ikea has already anticipated that it might also include the scent of Ikea’s Swedish cinnamon buns.

Copyright © 2019 FashionNetwork.com All rights reserved.