IFF names new fine fragrance president
U.S.-based flavours and fragrance company IFF has named Sabrya Meflah president of its fine fragrance business unit, effective immediately.
Meflah—who is currently vice president and regional general manager, Europe, Middle East, Africa (EMEA)—succeeds Dionisio Ferenc, who took on the president role in 2020.
In her new role, Meflah will oversee strategy and growth of IFF’s fine fragrance business unit, according to the New York-headquartered firm.
After joining IFF in 1995 as a marketing intern, Meflah has held roles of increasing responsibility at the company. Over the past eight years, she has served as vice president, regional general manager for the extended EMEA region, whose revenue grew significantly faster than the market.
In 2019, she established the Atelier du Parfumeur, Grasse, addressing the specific demands of the premium market, the fastest-growing fine fragrance segment. She has also overseen the expansion of the IFF Middle-East and Africa team, growing the company’s market share to a leadership position.
“I’m delighted with Sabrya’s appointment to this global leadership role,” said Christophe de Villeplée, president, scent, IFF.
“Her strategic vision was essential in developing IFF’s leadership position in fine fragrance. Her experience, expertise, reputation, passion and leadership skills will be instrumental supporting fine fragrance growth, focusing on innovation, regional expansion and new segment opportunities.”
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