Jul 26, 2019
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Icon Outlet welcomes more sports and beauty brands

Jul 26, 2019

Icon Outlet at the O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners, has signed five new brands, including Nike, Adidas, Regatta, Craghoppers and Beauty Outlet.

At 13,500 sq ft, Nike has opened one of the largest Nike Factory Stores in the UK on the lower level of Icon Outlet, while Adidas has launched a 7,300 sq ft shop.

Family-owned outdoor and leisure company Regatta is located on the lower level, offering its affordable outerwear and clothing collections. The 3,450 sq ft store is jointly occupied with Craghoppers, one of Regatta Group’s brands which is billed as the world leader in outdoor and adventure trousers.

Finally, cosmetics retailer Beauty Outlet, has also opened its 2,150 sq ft store this week. Speaking about the opening, Roger Surgay, director of Beauty Outlet, said: “As one of the fastest-growing beauty retailers in the UK, Icon Outlet’s offer of premium urban shopping combined with the unique arena experience at The O2, was something that really spoke to the Beauty Outlet brand. The high volumes of consumers who visit The O2 day-to-day was a huge factor in attracting us.”

Marion Dillon, leasing director for Icon Outlet, added: “With modern consumers choosing healthier lifestyles, activewear and sportswear have become key categories which attract high volumes of a diverse demographic, beauty is also a trend that continues to grow and at Icon Outlet we are keen to respond to demand.”

The shopping centre opened in October 2018 with a strong line-up of premium brands, and has continued to add more retailers over the past few months. Other companies having a presence there include Hackett London, Scotch & Soda, Levi’s, Aspinal of London, Calvin Klein and Brooks Brothers.

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