×
2 357
Fashion Jobs
REISS
Digital Content Editor
Permanent · LONDON
HEAD OFFICE
Buyer l7 – Vegetarian & Vegan
Permanent · BRACKNELL
HEAD OFFICE
Programme Manager Customer & Marketing
Permanent · LONDON
HEAD OFFICE
Process Manager – Treasury Operations
Permanent · BRACKNELL
MULBERRY
Commercial Finance Analyst
Permanent · LONDON
MULBERRY
Email & CRM Marketing Executive
Permanent · LONDON
MULBERRY
Warehouse Operative
Permanent · SHEPTON MALLET
BOOHOO GROUP
Commercial Finance Analyst
Permanent · MANCHESTER
REISS
Marketing Manager
Permanent · LONDON
ESTEE LAUDER
The Estée Lauder Companies - HR Partner, Retail - Maternity Cover
Permanent · London
HEAD OFFICE
Various CRM Roles Within John Lewis Financial Services
Permanent · LONDON
AUTUMNPAPER LIMITED
Alexander Mcqueen CRM Campaign Manager
Permanent · LONDON
BOOHOOMAN
CRM Assistant
Permanent · MANCHESTER
JOHN LEWIS
Loss Prevention Partner
Permanent · BRISTOL
JOHN LEWIS
Loss Prevention Partner
Permanent · EXETER
JOHN LEWIS
Loss Prevention Partner
Permanent ·
LRM GOODS
Marketing Manager
Permanent · GUILDFORD
VF INTERNATIONAL
dc Training Specialist
Permanent · COALVILLE
VF INTERNATIONAL
dc Team Leader
Permanent · COALVILLE
ESTEE LAUDER
Clinique - Consultant - John Lewis, Cambridge - 21 Hours - Part Time - Permanent
Permanent · Cambridge
ESTEE LAUDER
Clinique - Consultant - Boots, Horsham - 13 Hours - Part Time, Permanent
Permanent · Horsham
ESTEE LAUDER
Clinique - Consultant - Boots, Crawley - 13 Hours - Part Time, Permanent
Permanent · Crawley
Ads
Translated by
Nicola Mira
Published
Apr 19, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Icicle to open in Paris its first flagship outside China

Translated by
Nicola Mira
Published
Apr 19, 2019

Icicle is one of the Chinese luxury industry's success stories. The men's and women's ready-to-wear label built its reputation over the course of more than 20 years in China, thanks to a timeless style and the use of natural and sustainable materials, before setting its sights on Paris in more recent times. The French capital’s fashion world discovered the Icicle group when it emerged as the buyer of luxury label Carven from the Paris trade court last October. At the time however, Icicle wasn’t yet operating any monobrand stores outside China. This will change from next September, with the opening of Icicle’s first international flagship on avenue George V in Paris.


A visual for the Fall/Winter 2019-20 collection - Icicle


Indeed, the Chinese label has a special connection with Paris. Even before buying Carven, Icicle’s owners and founders, Shouzeng Ye and Shawna Tao, opened an office in the French capital as the base for the team in charge of the label’s Atelier line, which tapped Parisian creativity and sourced locally the prototypes for the most upmarket line in the range. Production-wise, Icicle relies on its own Chinese factories for all of its collections.

With clearly more ambitious intentions, following the acquisition of Carven, which has now started a soft relaunch phase, Icicle will be gaining a firmer foothold in Europe with the opening of its first Parisian store. A very fine 700-sqaure-metre shop at 35 avenue George V, which will showcase the menswear and womenswear range of the label's various lines, from Atelier to the permanent collection to the ‘made in Earth’ line, produced with sustainable materials.

The store is set to open in September, and will be officially inaugurated a little later. It will be Icicle’s first international foray, useful to give the label time to gauge how it will be received on the European market.

Icicle’s revenue is reportedly about €300 million. The label is also opening more stores on its domestic market, and a new flagship of a similar size to the future Parisian store was inaugurated in Shanghai a few months ago. 


 

Copyright © 2022 FashionNetwork.com All rights reserved.