I Saw It First uses Love Island momentum to launch click & collect

By

Barbara Santamaria

Published
Jun 14, 2019

Growing e-tailer I Saw It First was thrust into the spotlight earlier this month as the official fashion partner of ITV2’s hugely successful Love Island series, and the brand is building on the momentum by launching a click & collect service.

The brand has partnered with CollectPlus, the UK’s largest independent store-based delivery and returns service, to offer the service at over 7,000 points across the UK.

It means customers can now pick up their purchases at a time that is convenient to them. At £2.99, the service is also affordable and quick, with orders delivered within two working days.

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I Saw It First is expecting to see a big increase in sales after teaming up with Love Island, a reality TV show popular with young Britons. Last year, sponsor Missguided saw a double-digit rise in traffic online over Love Island’s two-month run, according to data from marketing firm Hitwise.

Andrew Peeler, CEO at CollectPlus and Yodel, said: “To assist their busy lifestyles, click & collect will enable Isawitfirst.com customers to shop online for products they love before collecting deliveries at their own convenience.”

Andrew Stevenson-Thorpe, chief technology officer at Isawitfirst.com, added: ““Increasingly, customers want the ability to order and have their parcel delivered to a convenient location so they can collect their delivery at a time and place that suits them. We are delighted to be partnering with CollectPlus to offer this robust and proven Click & Collect service."