Hunter to launch Peppa Pig collection for children

By

Barbara Santamaria

Published
Feb 27, 2019

British heritage brand Hunter is set to launch a limited-edition children’s footwear and accessories collection in collaboration with hit TV series Peppa Pig in the UK, North America, Canada and Japan.

Featuring the show’s much-loved characters, Peppa Pig and her brother George, the collection will introduce a range of printed rain boots, backpacks and umbrellas in three different colour ways.

The UK-made children’s cartoon character is an attractive partner for the wellies brand to promote the new Kids Grab Handle Wellington boots, which are designed with handles so that small hands can pull them on by themselves.

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The children’s television series is wildly popular, shown in 200 countries and translated into 40 languages. In 2015, it racked up $1 billion, around £643.2 million, in US sales and its CEO is hoping to reach $2 billion by 2020.

“There’s a natural synergy between these two British brands that makes this partnership the perfect fit,” said Andrew Carley, EVP of global licensing at eOne Family & Brands.

“The vibrant collection that Hunter has designed will create must-have items for Peppa’s many fans and we look forward to making a big splash at retail when the products launch in key markets this summer.”

“At the core of a great Hunter experience is fun, adventure and preferably a muddy puddle. I can think of no better partner to bring this spirit to life than Peppa Pig,” said Alasdhair Willis, creative director at Hunter.

Ranging from £30 to £45 and aimed at ages 2-5, the collection will be also available in Germany, Switzerland, Austria, Scandinavia, France and Italy from July 2019.