×
472
Fashion Jobs
MICHAEL KORS
Account Executive
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Flagship General Manager – Luxury Fashion – Regent st – £80k-£90k + Bonus
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Online Customer Service Manager
Permanent · HUNGERFORD
FOUR SEASONS RECRUITMENT
Merchandising Manager
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Kings Road
Permanent · LONDON
BIMBA Y LOLA
Sales Assistant Richmond
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Notting Hill
Permanent · LONDON
FOUR SEASONS RECRUITMENT
Showroom Sales Representative
Permanent · LONDON
TOO FACED
Business Manager - John Lewis Brent Cross
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Ltrtw & Mtm Client Service Manager – Luxury Ladieswear – Knightsbridge – £30k-£40k + Comm
Permanent · LONDON
OUTSIDE THE BOX RECRUITMENT
Haute Couture Client Service Manager – Luxury Ladieswear – Mayfair– £40k-£60k + Comm
Permanent · LONDON
MAJE
Sales Supervisor, Full-Time - Harrods, London
Permanent · LONDON
BIMBA Y LOLA
Part Time Sales Assistant Canary Wharf
Permanent · LONDON
HEAD OFFICE
Brand Manager
Permanent · LONDON
BETTY BARCLAY GROUP GMBH & CO KG
Retail Operations Manager
Permanent · LONDON
RETAIL PERM
Beauty Salon Manager
Permanent · LONDON
TOO FACED
Business Manager - Liverpool - New Mersey Retail pk (Speke), UK
Permanent ·
TOO FACED
Business Manager - Lisburn Sprucefield sc, UK
Permanent ·
TOO FACED
Business Manager - Stockton on Tees Teeside, UK
Permanent ·
TOO FACED
Business Manager Tamworth Ventura RP, UK
Permanent ·
TOO FACED
Business Manager - Cork Half Moon st., UK
Permanent ·
TOO FACED
Business Manager - Chester City Centre, UK
Permanent ·

Hugo releases new Liam Payne and Stella Maxwell intimates campaign

Published
today Nov 4, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Pop-star-turned-fashion-favourite Liam Payne is continuing his link with Hugo Boss’s Hugo brand as the face of the label’s bodywear range. 


Liam Payne and Stella Maxwell in the new Hugo campaign


Following the release of his first capsule collection for Hugo, he’s been shot inside an apartment in Berlin for a new campaign alongside model Stella Maxwell, who’s a Victoria’s Secret Angel and the face of Max Factor.

Both are wearing signature styles from the underwear collection in a campaign with a storyline of a young couple who’ve escaped to Berlin with the paparazzi hot on their trail. “These pics are a glimpse of their time hiding out in a secret apartment together,” the company said.  

Mixing colour with black and white pictures, the pair have been shot by photographers Mert Alas and Marcus Piggott in a sexually-charged series of images that have certainly excited the interest of tabloid headline writers. The release of the pictures on Monday sent them into overdrive.

But regardless of the fact that one shot sees Maxwell wearing Payne’s underwear, while he’s naked, it follows the familiar pattern of sexy men’s intimates advertising that we’ve become used to from labels such as Calvin Klein and Dolce & Gabbana.

The bodywear range, comprising trunks, boxer briefs, and tank tops “borrows from the motif-heavy aesthetic of the core collection,” we’re told. Underwear styles are topped with waistbands in signature Hugo red with statement contrast logos, while sporty tank tops have vertical logos stitched onto their hemlines.

As mentioned, the campaign has debuted today with a global rollout just in time for the holiday season and is the latest project in an exclusive partnership with Payne that will see him front a series of campaigns for the brand over the next two years.

Copyright © 2019 FashionNetwork.com All rights reserved.