×
325
Fashion Jobs
TOPSHOP TOPMAN
Online Visual Merchandising Manager
Permanent · London
TOPMAN
Buyer (Maternity Cover)
Permanent · London
TK MAXX
Loss Prevention Officer - Bristol
Permanent · Bristol
ARCADIA GROUP
Information Security (Infosec) Officer
Permanent · London
SHISEIDO
Accounts Payable Manager
Permanent · LONDON
TK MAXX
Shift Operations Manager
Permanent · Stoke-on-Trent
SANDRO UK
Senior Sales / Supervisor m/f
Permanent · LONDON
TOPSHOP TOPMAN
Senior Digital Visual Merchandising Manager (Maternity Cover)
Permanent · London
BURTON
Senior Buyer - Tailoring - Maternity Cover
Permanent · LONDON
TOPSHOP TOPMAN
Senior Marketing Manager
Permanent · London
TJX CORPORATE
Information Technology Graduate (2021)
Permanent · WATFORD
SHISEIDO
Bareminerals Account Manager - Hoopers, Wilmslow (Maternity Cover) (37.5)
Permanent · Manchester
SHISEIDO
Bareminerals Account Manager - Debenhams, Winchester (Maternity Cover)
Permanent · Hampshire
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
FSD
Photography Internship
Internship · BLACKBURN
ARCADIA GROUP
Billing Administrator (Leeds)
Permanent · Leeds
BURBERRY
Sales Associate - Bicester Village (Full-Time, Temporary)
Fixed-term · BICESTER
SO LABELS
Fashion Designer
Internship · LONDON
BLUE WASH LIMITED
Intellectual Property/Art Paralegal Intern
Internship · LONDON
VICTORIA'S SECRET
Seasonal Associate-Arndale Victoria's Secret Pink
Fixed-term · Manchester
BENSON & CLEGG
Retail & E-Commerce Internship
Internship · LONDON
REISS
Affiliate Assistant
Permanent · LONDON
Advertisements
Published
Jul 2, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hugo Boss to accelerate e-commerce growth over next two years

Published
Jul 2, 2020

Fashion retailer Hugo Boss has revealed details of a plan designed to boost its online growth, underpinned by the launch of new online markets and more “strategic online partnerships”.



The German luxury brand said on Wednesday that the strategy will help it grow online sales to more than €400 million by 2022, up from €151 million last year.

The e-commerce drive comes on the back of three months of store closures across Europe as a result of the Covid-19 pandemic. 

“The growing importance of online has become even more evident in 2020, as our industry continues to face an unprecedented situation and consumer behaviour increasingly shifts from offline to online,” Matthew Dean, director of global e-commerce at Hugo Boss, said in a statement.

“We are therefore accelerating the international rollout of our online store, thereby making further, systematic headway with the digitalisation of our business model.”

The plan involves launching Hugoboss.com in 24 new markets by August, adding the likes of Canada, Mexico, Australia, Japan, Hong Kong, Poland and Portugal to the list of countries that can use the e-commerce platform to buy products.

Hugo Boss will fulfil all orders from its central warehouses in Germany and the US and customers will have access to local currencies and local payment methods. The online store is expected to generate sales of at least €200 million by 2022, up from approximately €100 million last year.

To reach more countries in the crucial Asia Pacific market, the brand is planning to strengthen its partnerships with online marketplaces. An “online concession model” will allow it to have full control over the way its collections are presented and sold, as well as ensuring a consistent pricing strategy, while the region’s leading retailers like Tmall and JD.com will take care of fulfilment and provide access to a massive audience.

Hugo Boss said online sales via marketplaces are expected to grow by 300% to at least €200 million by 2022.

Copyright © 2020 FashionNetwork.com All rights reserved.