Hugo Boss launches eco-supporting foundation, percentage of all sales to be donated
Hugo Boss has announced the launch of its own charitable foundation as it “strives for a world that gives everyone the opportunity to thrive, living their lives boldly and confidently”.
The German fashion giant — in which Britain’s Frasers Group has a sizeable holding — said that “the message is clear: we must be Bold for the Planet”.
In line with this ambition – and under the umbrella of the newly established foundation – the charitable activities of the company will be extended to new partners, particularly in the fields of climate and environmental protection.
It aims to support local, regional and global impact-driven projects, such as in the area of flood prevention, climate innovation and education or the fight against plastic pollution. It said it’s guided by the UN Sustainable Development Goals (SDGs), specifically climate action in this.
CEO Daniel Grieder explained that “corporate citizenship is an integral part of our company culture. Our new Hugo Boss foundation will enable us to take our actions to the next level. To be bold for the planet is an important and exciting purpose. We want to fulfil this by supporting change-making initiatives around the world”.
The company has already made significant contributions to organisations supporting communities in need in recent years and such donations will continue to be made through the new foundation.
The foundation’s main income stream will be its new ‘Every Purchase Counts’ initiative. As of the New Year, it will make a donation of €0.05 for each own product (excluding licensed products) sold offline and online worldwide. Additional funding will potentially come from donations from partners, and voluntary employee donations.
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