Hugo Boss and Pure Collection open at Freeport Braintree

By

Barbara Santamaria

Published
Nov 28, 2016

Freeport Braintree, the premium designer outlet mall serving the East of England, has welcomed a trio of new brands: cashmere retailer Pure Collection, luxury fashion brand Hugo Boss and The Cosmetics Company Store.

Pure Collection has selected a 750 sq ft unit on the North Mall to open its debut outlet store in the UK. The brand joins premium neighbours such as Kurt Geiger, Ernest Jones and Ben Sherman.

Hugo Boss has opened a 3,815 sq ft BOSS Menswear store situated adjacent to Tommy Hilfiger and Hollister.

Meanwhile, The Cosmetics Company store launched a 1,602 sq ft store offering the latest skincare and fragrance products for men and women from world renowned beauty brands. 

Paul Wray, Asset Manager at Hermes Investment Management, said: "The addition of these new stores enhances Freeport Braintree's extensive range of popular trend-led fashion and beauty brands. We have a line-up of top names providing excellent value that is unavailable anywhere else in the region. Demand for space has never been stronger, with more and more great retailers recognising Freeport Braintree's dominant position in the region."

Freeport Braintree houses 90 stores and six cafes and restaurants. The shopping centre is visited by nearly three million people annually, 70 per cent of which are from the highest spending CACI Acorn categories.