House of Masaba to travel to London this October
After hosting pop-up shops in the US, Thaiand, Singapore, Hong Kong, and Canada this year, Masaba Gupta is bringing her unique brand of fusion-wear to London. Shoppers will be able to browse the latest House of Masaba lines for the upcoming winter/festive season at the event hosted by Ritu Malhotra.
The event is open to the public and will be the first hotel-based pop-up shop for House of Masaba in London. The shop will be open from 10am until 6pm on Saturday October 6 and from 11am until 6pm on Sunday October 7.
Gupta has partnered with multi-brand boutiques for her recent pop-up shopping events in the US and Canada and so the location of the JW Marriott will be a change of pace for the designer.
Masaba Gupta launched House of Masaba in July 2009. The brand has become well-known for its bold prints that both celebrate and challenge traditional Indian culture.
The brand has just released its bridal line’s advertising campaign, shot inside a government court marriage office and features models in opulent yet modern bridal wear.
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