Nov 30, 2021
House of Gucci: The label's clothes and accessories ride high after movie release
Nov 30, 2021
Released in theaters on November 24, the "House of Gucci" movie has caused searches for clothing and accessories from the luxury fashion house to soar. From dresses to handbags to coats, all of the Italian brand's most emblematic pieces are in demand around the world.
Just after the film's US premiere on November 24, searches for certain Gucci-branded pieces soared.
With a community of some 10 million shoppers worldwide, the global fashion marketplace Lovethesales.com looked at the impact of Ridley Scott's film on demand for Gucci pieces, as well as the non-Gucci branded clothing and accessories seen throughout the biographical drama. Lovethesales.com reports a 257% increase in demand for Gucci bags and a 75% increase in searches for Gucci sandal mules just after the feature film's release, compared to the previous week, pointing to a definite craze for the luxury house's products in connection with "House of Gucci."
The marketplace has seen a dramatic 669% increase in demand for Gucci dresses in the week since the release. And that's not all, since some of the pieces seen on screen have piqued global interest, irrespective of whether they're Gucci-branded. Such is the case for faux fur coats (+300%), white lace dresses (+250%), plaid suits (+230%) or white ski suits (+177%).
Directed by Ridley Scott, "House of Gucci" features a five-star cast, including Lady Gaga (Patrizia Reggiani) and Adam Driver (Maurizio Gucci) in the lead roles. The film recalls the assassination of the Gucci heir, Maurizio Gucci, in March 1995.
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