House of Fraser reconnects with the pure joy of Christmas in new campaign

House of Fraser has kicked off the festive season with the unveiling of its 2017 Christmas advert, encouraging consumers to cut through the stress of the season and enjoy as they did when they were kids.


Created by agency 18ft & Rising, the campaign has been launched with the tag line ‘Bring Merry Back’. The advert centres on two sisters, shown as children and as adults, enjoying the retro, fun-filled Christmas of their childhoods, and recreating their family traditions in 2017.

Artistic duo Vaughan & Anthea, who are best known for their video work in the 80s and 90s, conveyed a sense of excitement, warmth and fun as the sisters run through the decades.

“Department stores hold special festive memories for many – the wonder of meeting Santa Claus in a grotto or simply spending time with family and friends surrounded by twinkling lights – and this year we’re aiming to rekindle that childhood nostalgia and help our customers end the year on a high, with a good old-fashioned Christmas,” said Chief Marketing Officer Paddy Earnshaw .

The sense of merry childhood excitement – especially welcome after the global challenges of 2017 – will be brought to life in the 59 House of Fraser stores nationwide, with Christmas grottos, gift-wrapping stations and style & makeup events available for customers in store.

Earnshaw continued: “As adults we can sometimes lose sight of the magic of Christmas as we have to do grown up stuff like manage plans and ‘to do’ lists. There is no such thing as a picture-perfect Christmas where everything goes to plan; that’s half the charm and the fun. This year, we’d love our customers to think back to Christmas growing up and recapture some of that excitement with the House of Fraser ad.” 

The ad was launched on social media on Wednesday 8 November will premiere on TV on Sunday 12 November during X Factor.

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