House of Fraser announces new Chief Product and Trading Officer

By

Barbara Santamaria

Published
Feb 21, 2018

House of Fraser has hired a ‘stellar’ luxury expert with experience in some of the country’s leading high-end retailers as its new Chief Product and Trading Officer.

David Walker-Smith will be joining the premium department store group on 12 March, replacing Maria Hollins, who has stepped down to pursue new opportunities.

Walker-Smith has worked in retail, buying and merchandising for more than 20 years. His CV includes a three year period as Managing Director of luxury department store Fenwick’s, after serving as Executive Buying and Merchandising Director for Beauty, Menswear and Home at Selfridges for 16 years. He has most recently advised some of the biggest luxury retailers in the world as a brand consultant. 

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At House of Fraser, Walker-Smith will focus on finding and building commercial opportunities and brand partnerships as well as further develop House Brands.

Alex Williamson, Chief Executive, said: “I am delighted to announce the appointment of David Walker-Smith as Chief Product and Trading Officer. David has had a stellar retail, buying and merchandising career to date.

“Our ability to attract an individual of David‘s calibre is a real testament to our ambitions for growth in the UK. David’s appointment adds additional strength to our leadership team and he will play an instrumental role in delivering key elements of the Transformation Programme.”

Walker-Smith said the role is “an opportunity to enhance the overall experience” of House of Fraser, and that he will be looking to collaborate and innovate with brands to build unique customer propositions.