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Published
Jun 10, 2021
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Hosiery specialist launches Sock Butler subscription service

Published
Jun 10, 2021

Socks are underrepresented as a fashion item no longer. Aiming to help consumers "feel good from the feet up", sock and hosiery supplier Osan/Ruia Group has launched a UK subscription service called The Sock Butler.


The Sock Butler



With news 82% of people wear odd socks once a week, the service aims to be “championing socks as the unsung hero of our wardrobes” with a subscription service “for every personality”.

With one-month, six-month or 12-month subscriptions available, customers have the flexibility to choose between having one, two or three pairs of socks a month delivered to their homes.

Subscription prices range from one pair of socks for one month for £6.49 to three pairs a month over 12 months for £79.99.

Subscription boxes can also be tailored each month by selecting from six categories: Classic, Fashion, Fun, Sports, Trainer or Surprise. Brands include best-sellers Glenmuir, Pringle, SockShop, WildFeet and Jeff Banks.

There’s also an option to personalise socks by adding embroidered initials to each pair. 

Anushka Ruia, director at The Sock Butler, said: “Convenience is king and with more and more consumers demanding products delivered straight to their door, we hope our wonderful socks will make the perfect subscription service”.

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