×
6 954
Fashion Jobs
VIVIENNE WESTWOOD
PA to Creative Director
Permanent · LONDON
DR. MARTENS
eu HR Administrator - French And/or German Speaking
Permanent · LONDON
HARRODS
Cleaning Operative- Day or Night
Permanent · LONDON
HARRODS
Uniform Security Officer (Cctv Operator)
Permanent · LONDON
FLANNELS
Beauty Brand Manager - Pat Mcgarth
Permanent · BELFAST
HUGO BOSS UK LTD.
Sales Executive - Shoes & Accessories + Bodywear & Hosiery
Permanent ·
HUGO BOSS UK LTD.
Womenswear Sales Manager
Permanent ·
HUGO BOSS UK LTD.
Ecommerce Marketplace Manager Northern Hub
Permanent ·
HUGO BOSS UK LTD.
Finance Manager (Maternity Contract)
Permanent ·
HUGO BOSS UK LTD.
Sales Executive Boss Menswear
Permanent ·
GANT
Brand Consultant - Full Time - Gant House of Fraser Manchester - mw/lw
Permanent · MANCHESTER
CANADA GOOSE
Security Ambassador, Full-Time
Permanent · MANCHESTER
NEXT
Delivery Coordinator - Northampton Outlet
Permanent · NORTHAMPTON
NEXT
Sales Manager - York Vangarde
Permanent · YORK
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent ·
EVERLAST GYMS
General Assistant - Everlast Gyms
Permanent · NEWCASTLE UPON TYNE
AVON
Indirect Procurement Junior Manager
Permanent · NORTHAMPTON
AVON
Internal Audit Manager Natura &CO
Permanent · LONDON
HEAD OFFICE
Customer & Marketing Planning Manager – Technology
Permanent · LONDON
PRIMARK
Visual Merchandising Manager (Level 1)
Permanent · Cambridge
ALL SAINTS
Franchise Account Executive
Permanent · London
FRASERS GROUP
Warehouse Supervisor - Night Shift
Permanent · SHIREBROOK
Ads
Published
Jul 14, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Hood by Air makes a reintroduction

Published
Jul 14, 2020

Shayne Oliver's Hood by Air is back after a three-year hiatus, returning with a new structure to support more "radical works" of art and fashion. 


Instagram @hoodbyair


Launched by Oliver and Raul López in 2006, the New York-based brand's club-kid-inspired streetwear captivated the New York fashion scene, earning accolades including the LVMH Special Jury Prize in 2014 and the CFDA Swarovski Award for Menswear in 2015. The label then went on pause in 2017, due to reported financial and internal troubles. 

News of the brand's approaching relaunch first surfaced in spring 2019, and now the label has released even more details of its reintroduction, via a press release and new social media accounts.  

According to multiple reports, the new Hood by Air will be split into four “entities," including 'Hood by Air', 'HBA', 'Museum', and 'Anonymous Club'. 

Hood by Air will operate as the heart of the label, reports said, centering product launches, activations and events around a yearly theme. HBA will be a direct-to-consumer platform and "dialogue" that will host product drops and other retail experiences based on the annual theme. Museum will offer updated versions of archival Hood by Air designs, with some pieces being re-interpreted by designers-in-residence. 

Finally, Anonymous Club will act as "a vehicle to promote and sponsor young talent," the brand said via Instagram. "These youths and their projects will become a part of our world, a community we call the Hood by Air Alumni."

On social media, the brand emphasized its commitment to bringing more fresh and innovative works to the fashion and creative industries, particularly from Black, indigenous and people of color (BIPOC) talent. 

"13-years-ago young, Black and POC creatives started Hood by Air, creating something entirely unique in fashion," the brand said. "Over a decade later, we continue to produce objects and artifacts that transcend attitudes and ideas in order to challenge what luxury means for future audiences.

"In recent years we have seen the creative industries distance themselves further and further from real culture. Radical works have been pushed out by gentrification. The youth have been robbed of the physical and psychological spaces necessary for new ideas to grow. The system is antiquated, and we want to replace it with something new. There is another world that needs to be created. We've done it before, and we're doing it again."

On Thursday, Hood by Air will launch two new projects: a limited-edition t-shirt made in collaboration with Uprising, a charity initiative working to support Black and queer communities, as well as a special 'Cash Card' designed by Oliver, in partnership with mobile payment service Cash App. Proceeds from both projects will be divided between organizations including Black Trans Femmes in the Arts, Emergency Release Fund and Gays & Lesbians Living in a Transgender Society.

Copyright © 2022 FashionNetwork.com All rights reserved.