Hermès to launch beauty range in 2020
today Mar 11, 2019
Hermès is making its first steps into the beauty segment. The project, which has been in the pipeline for the Parisian luxury group for some years now, is taking shape with plans for a big launch in 2020.
“A fine project which fits the Hermès spirit,” the house confirmed to FashionNetwork.com, without giving any further details.
The label, which is looking to develop new growth channels, is now ready to accelerate in the beauty sector. The plans have been overseen in particular by Axel Duamas, the manager of the group, as he emphasised in an interview with French newspaper Le Monde in April last year: “In the long term, it will be necessary for us to be present in all three segments of the markets for cosmetics, perfume, makeup and personal care products. That would give us a sufficient distribution presence.” The executive also mentioned at the time “the launch of makeup products by 2020 [followed by] personal care products”.
Both the project and the schedule were confirmed this weekend in Rome by the second-in-command at Hermès, Guillaume de Seyne, at the nomadic exhibition “Hermès hors les murs” event running til March 16 at the Ara Pacis museum.
Hermès has continually consolidated its fragrance line, which has existed at the label since the 1930s. In 2004, it recruited Jean-Claude Ellena as its in-house nose. Ellena was succeeded by Christine Nagel in 2016 with the title of ‘exclusive perfumer, director of the olfactory design and legacy of Hermès Perfume’. Nagel, who has been with Hermès since 2014, has just launched her latest creation, Un Jardin Sur La Lagune.
In 2014, the house's Parfums (fragrance) division began a prudent diversification via the launch of perfume for the house and with a first step into the cosmetics segment by means of a bath and body line, Le Bain Hermès. Now, sales for Hermès Parfums account for 5% of the total revenue figures for the group. In 2017, the division’s sales rose to 288 million euros, and are set to reach 300 million in 2018, up by 9% at constant exchange rates over 2017.
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