Hermes says it has bought site on New Bond Street
"Hermes confirms the acquisition of a building located at 167 Bond Street," the group said.
A company spokeswoman told AFP the purchase price was 73 million pounds.
The property is currently occupied by British jewellers Asprey.
The Sunday newspaper The Observer had reported that Hermes had been in competition with another luxury retailer, Chanel, to buy the property from the investment fund Quinlan Private. The paper said the price paid was the highest for a property on New Bond Street for at least 18 months.
Hermes already has five stores in London.
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