Hermès opens new store in Doha
Hermès announced on Monday the opening of a new store in Doha, in the Qatari capital’s new shopping destination, Place Vendôme.
To celebrate the store’s opening, the French luxury house commissioned work by American artist duo, Chiaozza, made up of Adam Frezza and Terri Chiao.
The 600-square-metre store was designed by the Parisian architecture agency RDAI and draws upon the region’s unique topography and historical landmarks. The store façade recalls the wind-carved limestone rock formations at Ras Abrouq in the Northwest of the country for example, while sculptural undulating lines on the ceiling evoke the sand dunes in the nearby inland sea of Khor Al Udaid.
Meanwhile, the store offers a singular experience to discover the sixteen métiers of the house. Visitors enter through double glass doors housing the women’s silk universe and the fashion jewellery. To the right, a small alcove for the perfume and beauty métiers is furnished in neutral hues, and warm touches.
Next, the area dedicated to the silk collections serves as an axis to the rest of the store that unfolds in three directions. To the left, the watch and jewellery areas are laid out as two successive intimate salons. Past the equestrian and men’s silk collections, the men’s universe houses both the ready-to-wear and accessories.
To the right of the entrance, a succession of rooms extends through the leather goods métier, past the collections for the home, to arrive in the women’s universe. VIP salons are attached to each universe for bespoke service. Finally, from the maison universe, steps lead down to a private garden, featuring a life-size sculpture of a blue horse by French artist Assan Smati.
The store also offers a selection of exclusive objects, such as a made-to-measure foosball table and a unique soccer ball, cast in Rouge H and Craie Swift leathers. Other unique artwork throughout the store complement a selection of pieces from the Emile Hermès Collection and contribute to the store’s character.
Hermès currently has six stores in the Middle East, including three in the United Arab Emirates, one in Kuwait, and one in Bahrain. Two additional stores, dedicated to its perfume business are located in Saudi Arabia and Dubai’s Mall of the Emirates.
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