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Translated by
Nicola Mira
Published
Feb 27, 2018
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Henkel's beauty division posts modest growth in 2017

Translated by
Nicola Mira
Published
Feb 27, 2018

In 2017, sales for German consumer products group Henkel reached €20.029 billion, equivalent to a 7% growth. Organic growth, adjusted for exchange rate effects and for any acquisitions or divestment, was 3.1%. In the same period, the group's EBIT improved by 9.1%, increasing from €3.172 million to €3.461 million. 


Hans Van Bylen, President of Henkel's executive committee - Henkel


"2017 was a successful year for Henkel. Despite a tough, volatile market environment, our sales and profitability reached record levels and we achieved the targets set for the financial year," said Hans Van Bylen, President of the executive committee of Henkel. The group, owner of the Fa, Schwarzkopf and Diadermine brands, has forecast organic growth between 2% and 4% for 2018.

Though revenue for all three Henkel business units improved, the beauty division recorded the slowest growth rate, up 0.5%, reaching €3.86 billion. In comparison, the adhesives and home products divisions recorded growth rates of 5% and 2%, respectively, in the same period.

Such modest growth was due partly to intense price competition in mature markets and partly to consumer orientation towards other distribution modes.

In the fourth quarter alone, sales for the beauty division were down 1%. However, for the financial year as a whole, the beauty division's EBIT increased 2.7%, up to €665 million.

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