Helly Hansen signs adventurer Inge Solheim

By

Sarah Ahssen

Published
Jan 17, 2011

Helly Hansen has just signed a two-year sponsorship contract with Inge Solheim in order to boost its worlwide reputation and credibility as an outerwear brand. The 36-year-old polar guide will promote Helly Hansen’s apparel by wearing the brand’s clothes in public events, as well as working with a design team in Norway in order to ensure the high-quality of products and give ongoing feedback.

Emma Russell, the marketing manager of Helly Hansen UK, explains: "Inge’s passion for living and working in extreme conditions makes him a great fit for the Helly Hansen brand. Everyone from our designers, right through to our retail partners and staff, will benefit from Inge’s invaluable knowledge and understanding of the outdoors."

Inge Solheim