Jun 16, 2016
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Hawes and Curtis signs deal to be official tailor to West Ham United FC

Jun 16, 2016

Quintessentially British brand Hawes and Curtis has been unveiled as the official tailor to West Ham United Football Club, in the first partnership of this kind for the Jermyn Street shirtmaker.

Hawes and Curtis

The deal will be officially unveiled for West Ham United's European bow in the third qualifying round of the UEFA Europa League on Thursday 28 July.

First team players, as well as management and coaching staff will be dressed in the premium brand’s renowned suits, shirts, accessories and shoes.

Additionally as part of the deal, a formalwear collection based on the one worn by the players will be available in the Hawes & Curtis Stratford store and online, as well as in the West Ham United store located on Queen Elizabeth Olympic Park.

Hawes and Curtis, which counts the Duke of Windsor, Lord Mountbatten, Fred Astaire and Cary Grant among its clients, will also roll out a range of West Ham United inspired products.

The sponsorship deal comes at a time of international expansion for the heritage label. From a single store in the Piccadilly Arcade in 1913, Hawes & Curtis has grown into a globally renowned brand.

Touker Suleyman, Hawes & Curtis CEO, added: "This is a fantastic time to be partnering with West Ham United. We are delighted to be the official tailor to such an inspirational team that is truly progressing. We know the team and the fans will love the new outfits."

West Ham United FC is to move to the iconic London Stadium on Queen Elizabeth Olympic Park later this month.

West Ham United Vice-Chairman Karren Brady said: "As West Ham United make the move to an iconic London landmark, it seems apt that we should be joining forces with Hawes & Curtis, another historic London institution.”

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