Harvey Nichols opens fragrance exhibition in Knightsbridge store
Harvey Nichols Knightsbridge has opened an immersive exhibition dedicated to the art and alchemy of fragrance that will showcase four different brands over the space of two months.
The ‘Something in the Air’ exhibition launched on Thursday 4 July on the fifth floor of the department store’s Knightsbridge emporium with an immersive brand takeover by Memo Paris.
A new brand will take up residence every two weeks to present the ingredients and stories behind their creations, with Experimental Perfume Club set to open on 17-30 July, Serge Lutens on 31 July to 13 August and Widian on 14-27 August.
“We are incredibly excited to unveil our fragrance exhibition, Something in the Air. Harvey Nichols has a history of firsts, and this is a one-of-a-kind experience. From the scented vapour rings to the global exclusive launch of Memo Paris’ new collection, we are proud to continue championing the new and the niche,” said Deb Bee, creative and marketing director at Harvey Nichols.
The exhibition, supported by The Fragrance Foundation, is complete with a giant scented vapour ring installation and an interactive workshop area where customers can learn more about the ingredients that are the basis of each scent.
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