Harvey Nichols adds kidswear, adult resale initiatives
Harvey Nichols has entered the resale/donation sector with initiatives for both womenswear and kidswear, the latter category being one that it has only recently added to its offer.
It has just opened The Drop Off, where consumers can drop off any pre-owned childrenswear. These items will then be collected and resold around the world via the peer-to-peer Kids O’Clock website.
As with other such initiatives designed to encourage more sustainable behaviour from rival luxury retailers, there’s an incentive for customers to take advantage of it with a £20 voucher to spend in the store’s new kidswear department. A percentage of the proceeds are also being donated to charity.
It's only a three-month initiative for now with a launch on Wednesday and the service running until a few weeks before Christmas.
Harvey Nichols fashion director Laura Larbalestier said that after the store’s kidswear launch, it “provides our customers with a sustainable solution for pre-loved children’s clothing that closes the fashion circle”.
It comes shortly after the store linked up with Reflaunt to allow customers to sell pre-loved adult clothing. Launched at the end of August, the service offers customers the opportunity to bring in pre-owned designer items, or have them picked up. Reflaunt is then responsible for the entire process including authentication of the items, creating and uploading imagery and pricing.
The consumer selling an item will receive 80% of the resale price or can get a larger return if they choose to have their payment in Harvey Nichols vouchers.
Reflaunt is a strong partner for the company to link up with as it's the biggest secondhand community globally, boasting 50 million shoppers.
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