Dec 9, 2019
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Harrys of London opens pop-up at Pink

Dec 9, 2019

Harrys of London and Pink have teamed up to curate a wardrobe for the contemporary man, combining Pink’s shirtmaking heritage with Harrys’ innovative technology. 

The Harrys of London x Pink store will remain open until 15 December - Pink

Harrys has opened a pop-up store at Pink’s flagship store on Jermyn Street, London, where it showcases its range of seasonal must-haves, including suede loafers, Chelsea boots and leather trainers, alongside hero items from Pink’s latest collection.

“To help you build your Pink wardrobe for work or play, we’ve selected British Shoemaker Harrys of London to finish off your look,” says a deep green sign. 

Trousers in tonal shades are presented alongside jumpers, which have been matched with Pink shirts.

Shirts are indeed at the centre of Pink’s identity. Previously known as Thomas Pink, the brand has evolved into a more elevated version of itself after years of falling sales, and the focus was shifted back to men’s shirts during a major reboot last year.

But the relaunch had a significant impact on the brand’s bottom line last year. Revenue plummeted by 42% to £15.4m, while operating loss improved from £29.5m a year earlier to £23.5m.

Pink continues to reshape itself, and in September it announced British actor Matthew Goode as new brand ambassador.

Meanwhile, Harrys of London is a British shoe brand, best known for its innovative rubber sole technology. The innersoles incorporate Technogel, developed using gel bubbles that adapt to the wearer. 

The Harrys of London x Pink pop-up store will remain open until 15 December.

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