Happy Socks joins forces with the Pink Panther for 60s-inspired capsule
Playful sock and underwear brand Happy Socks has tapped iconic cartoon character the Pink Panther for an exclusive men’s and women’s capsule collection for Fall/Winter 2019.
The collection includes seven pairs of combed cotton crew socks, six of which can be purchased as part of three- or six-pack collectible gift boxes, priced at $48 and $96, respectively. All pairs can also be bought individually for $16 each, or $8 for kids socks.
The collection features a vibrant palette including bold flashes of persimmon orange, millennial pink and mango, and channels the 60s aesthetic of the original Pink Panther movie with retro-inspired design details.
The designs have also been used in men’s and women’s underwear pieces, which can be bought individually or in 2- pack gift boxes.
A single pair of men’s trunks is priced at $29, while the gift box retails for $58. Women’s cheekies are $22 a pair and $44 for a gift box.
Making his first appearance in the opening credits sequence of the 1963 live-action film of the same name, the Pink Panther character has since become a symbol of debonair mischief that is recognized around the world.
Since its foundation in Sweden in 2008, Happy Socks has gained a reputation for its high-profile collaborations with partners ranging from Brazilian flip-flop brand Havaianas to classic rock band The Rolling Stones.
The brand recently opened its third location in LA, having launched “The Rabbit Hole,” its first ever creative hub, in the city earlier this year.
The Happy Socks x Pink Panther collection is available now on Happy Socks’ e-commerce site, as well as in the brand’s global concept stores and via select retail partners.
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