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By
AFP-Relaxnews
Translated by
Nicola Mira
Published
May 23, 2017
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Haley Bennett the new face of Chloé Signature perfume

By
AFP-Relaxnews
Translated by
Nicola Mira
Published
May 23, 2017

US actress Haley Bennett was chosen as the new face of the women's fragrance by Chloé, which celebrates its tenth anniversary in 2018. She will star in the advertising campaign scheduled for next autumn.


Haley Bennett follows in the footsteps of Chloë Sevigny, Clémence Poésy, Anja Rubik, Dree Hemingway and Camille Rowe-Pourcheresse.

"Haley Bennett is the perfect embodiment of Chloé's grace and femininity," said Simona Cattaneo, Marketing Director at Coty Luxury, the group which holds the licence for Chloé fragrances.

The Chloé Signature fragrance was launched in 2008 and has so far sold 15 million bottles worldwide. The Chloé fragrance franchise also includes Eau de Chloé, Roses de Chloé and Chloé Eau de Toilette.

Haley Bennett made a name for herself by starring in 'The Girl on the Train' in 2016, as well as in 'The Magnificent Seven' and 'Rules Don't Apply'.
 

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