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By
AFP-Relaxnews
Published
Aug 22, 2016
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Hailey Baldwin makes her makeup designer debut

By
AFP-Relaxnews
Published
Aug 22, 2016

Hailey Baldwin is cementing her reputation as one of the hottest models on the scene with a new makeup range for the Australian beauty brand ModelCo.


Model Hailey Rhode Baldwin has announced a limited-edition line of color cosmetics. ©AFP / Tibrina Hobson


The US model and daughter of actor Stephen Baldwin has teamed up with the brand to create 'Hailey Baldwin for ModelCo', a limited-edition line of color cosmetics designed in collaboration with Shelley Barrett, the company's CEO and founder. The collection will hit shelves this November.

The 19-year-old star has revealed the line will revolve around her own "signature go-to beauty products", explaining: "My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas."

Baldwin, who is part of fashion's hottest inner circle, is following in the footsteps of her friend Kylie Jenner with her cosmetics debut, but the model has been carving out a successful fashion career for some time now. Signed by IMG Models earlier this year, she has cultivated an all-American vibe, hitting the catwalk for Tommy Hilfiger and starring in Ralph Lauren's ‘Denim & Supply' Spring 2016 campaign. She had a starring role in the campaign for this year's 'H&M Loves Coachella' festival collection and was crowned 'Sexiest Bikini Babe' by Victoria's Secret as part of its 2016 'What is Sexy?' list. This summer, she unveiled her first fashion line -- a capsule collection for the Australian label The Daily Edited, dubbed '#theHAILEYedited'.

Since being founded 15 years ago, ModelCo has made a name for herself as a major brand for self-tanning, natural skincare and color cosmetics, thanks to a series of previous high-profile ambassadors including Elle Macpherson, Dannii Minogue and Rosie Huntington-Whiteley.

'Hailey Baldwin for ModelCo' will be available exclusively on ModelCo's online store and through retailer Mecca Maxima from November 2016, but customers can pre-register for the range at www.modelcocosmetics.com
 

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