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Hackett named official premium outfitter for British & Irish Lions

today Jun 13, 2019
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Hackett has signed a two-year partnership agreement to outfit rugby players from the British & Irish Lions team from June this year until the Tour to South Africa in July 2021.

New British & Irish Lions head coachWarren Gatland wearinga Hackett London Made to Measuresuit - Hackett London

Players and executive board members will be dressed in Hackett Made to Measure tailoring for off-the-pitch events.

To further celebrate their partnership, Hackett will also launch a series of limited edition Hackett x The Lions product from the Autumn Winter 2019 season, followed by a  series of capsule collections available to purchase in selected retail stores from Autumn Winter 2020.

Jeremy Hackett, chairman and founder of the menswear brand, said: “I am delighted to be in collaboration with The British & Irish Lions as the Official Premium Outfitter for the next tour. Congratulations to Warren Gatland for being named the coach today and wishing the whole team best of luck!”

Lions Managing Director Ben Calveley added: “We are excited to have such a prestigious brand dressing the British & Irish Lions squad and board members.”

The upmarket men’s fashion label said the partnership highlights its “ever-evolving relationship with iconic sports”. Indeed, Hackett is also a partner of British manufacturer of luxury sports cars Aston Martin, the British Army Polo team, and Henley Royal Regatta - one of the world’s most prestigious rowing events.

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