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H&M Studio unveils 'Magical Realism' campaign fronted by Adut Akech

Published
today Sep 2, 2019
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Model Adut Akech has sprinkled a little magic on H&M Studio's new Autumn/Winter 2019 campaign.



The South Sudanese-Australian star was photographed in New York by Christian MacDonald for the Swedish fashion brand's new campaign, which is dubbed ‘Magical Realism.'

The campaign captures the essence of the label's new collection, which aims to "give female power-dressing a game-changing makeover for a new era of confident women," according to a brand statement. The series, which launches on September 5, spans tailored separates and heritage knitwear in an autumnal color palette of browns, greens, reds and yellows. Highlights include dresses made from recycled polyester, a statement Italian wool coat, a tailored woolen suit and leather trousers.

"We were inspired by the notion of finding the magic in the everyday," said Angelica Grimborg, H&M Studio Concept Designer, in a statement. "Every piece in this collection is designed to empower the 24/7 modern woman seeking out clothes that are long-lasting and timeless but also have a soft, spiritual element, too."

H&M Studio launches twice-yearly, forward-thinking fashion collections designed at the brand's Stockholm atelier. It is known for its innovative approach to its collections, and earlier this year it showcased its Spring/Summer 2019 collection in the Arizona desert via a fictional narrative and a series of interactive events.

The campaign marks the latest major career coup for Akech, who has had a stellar 2019 so far. The model has taken to the catwalk for houses including Chanel, Givenchy, Versace and Prada, in addition to fronting campaigns for Missoni, Fendi, Valentino and more. She was one of 15 cover stars for the September 2019 edition of British Vogue, which was guest-edited by the Duchess of Sussex, Meghan Markle, and also appeared on the covers of the September issues of Vogue Germany, Vogue Italia, Vogue Australia and Vogue Japan.
 

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