Feb 3, 2021
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H&M says Sellpy is adding two new European markets

Feb 3, 2021

The slow and steady rollout of the Sellpy secondhand platform is continuing with the brand taking the next step on its international journey as it expands into two new markets, the Netherlands and Austria. 


H&M Group has been investing in Sellpy since 2015 through its CO:LAB investment arm. This has helped the platform become the largest online shop and sales service for secondhand items in Sweden. In June last year, it launched in Germany, and for the launch in the two new countries, Sellpy has teamed up with H&M’s ocal operations “to make shopping second-hand even easier”.

Sellpy CEO Michael Arnör said the company has seen “a steady growth in demand for sustainable consumption, where secondhand is a great option. Every garment bought pre-owned saves resources for our planet. It’s therefore very exciting that we continue to grow and empower more customers in Europe to live circular”.

Sustainability has been an increasing focus for the H&M Group in general and the launch of Sellpy fed neatly into that drive with H&M seeking to “reduce the environmental impact of the textile industry [and] keep garments in circulation for as long as possible”.

H&M CO:LAB head Nanna Andersen said: “We’re excited about Sellpy’s continued international expansion which we support with our investment and strategic partnership. We truly believe in the entrepreneurs and team behind Sellpy and their unique circular business model, which perfectly aligns with our vision to become fully circular.”

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