×
326
Fashion Jobs
TOPSHOP TOPMAN
Online Visual Merchandising Manager
Permanent · London
TOPMAN
Buyer (Maternity Cover)
Permanent · London
TK MAXX
Loss Prevention Officer - Bristol
Permanent · Bristol
ARCADIA GROUP
Information Security (Infosec) Officer
Permanent · London
SHISEIDO
Accounts Payable Manager
Permanent · LONDON
TK MAXX
Shift Operations Manager
Permanent · Stoke-on-Trent
SANDRO UK
Senior Sales / Supervisor m/f
Permanent · LONDON
TOPSHOP TOPMAN
Senior Digital Visual Merchandising Manager (Maternity Cover)
Permanent · London
BURTON
Senior Buyer - Tailoring - Maternity Cover
Permanent · LONDON
TOPSHOP TOPMAN
Senior Marketing Manager
Permanent · London
TJX CORPORATE
Information Technology Graduate (2021)
Permanent · WATFORD
SHISEIDO
Bareminerals Account Manager - Hoopers, Wilmslow (Maternity Cover) (37.5)
Permanent · Manchester
SHISEIDO
Bareminerals Account Manager - Debenhams, Winchester (Maternity Cover)
Permanent · Hampshire
SHISEIDO
Bareminerals Account Manager - Debenhams, Ipswich (37.5)
Permanent · Ipswich
JASON ALEXANDER
Christmas Sales Opportunities - London & Bicester
Temp/seasonal · LONDON
FSD
Photography Internship
Internship · BLACKBURN
ARCADIA GROUP
Billing Administrator (Leeds)
Permanent · Leeds
BURBERRY
Sales Associate - Bicester Village (Full-Time, Temporary)
Fixed-term · BICESTER
SO LABELS
Fashion Designer
Internship · LONDON
BLUE WASH LIMITED
Intellectual Property/Art Paralegal Intern
Internship · LONDON
VICTORIA'S SECRET
Seasonal Associate-Arndale Victoria's Secret Pink
Fixed-term · Manchester
BENSON & CLEGG
Retail & E-Commerce Internship
Internship · LONDON
Advertisements
Published
Oct 2, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

H&M "rethinks" denim design with Ellen MacArthur Foundation

Published
Oct 2, 2020

H&M said on Friday that it’s focused on transforming the way jeans are made as it puts the Ellen MacArthur Foundation’s Make Fashion Circular initiative principles into practice.


H&M



The company is a strategic partner of the Foundation and it’s launching what it calls “a remarkable” men’s denim collection under the Jeans Redesign banner, “inspired by natural simplicity”.

The three jeans styles, two jackets, an overshirt, tote bag and bucket hat “rethink the design and production of denim products, furthering our aim of becoming fully circular in all our processes,” the company said.

The denim fabric used throughout is made from a mix of organic cotton, up to 35% recycled cotton (from post-consumer waste), and dyes that considerably reduce water waste and energy consumption compared to conventional alternatives.

The company also said that “going beyond the specific requirements set in the Jeans Redesign guideline, we also used the Screened Chemistry method for selecting safer chemicals. Only low-impact finishes were used”.

And no conventional plating was used on the metal trims, thereby reducing the environmental impact. Additionally, the company used Tencel threads so the products can be recycled easily at the end of their life.

H&M designer Jon Loman said: “Sustainability and circularity should be seen as the parameters that designers move within. It’s a new set of borders and limitations, if you like. Being a designer is also about finding new opportunities and connecting more with the technical side of how a pair of jeans are made. This project went back to the foundations and what was taken for granted before was now seen with new eyes. With this collection we hope that we can take another great step towards making more sustainable products.”

Copyright © 2020 FashionNetwork.com All rights reserved.